This book is particularly tailored for polytechnic and higher education students studying diploma courses in business studies, accounting, marketing, or other related fields. This book comprehensively addresses essential aspects of management, including fundamental management principles, managerial functions, and strategic planning.
This book was designed with more accessible language and a visually appealing design, aiming to enhance students' understanding of management topics. Furthermore, the concise explanation helps students understand the essential information in the book. This book also has a post-chapter activity to improve students' comprehension of management concepts and managers' responsibilities in the workplace.
ISBN 978-967-2711-33-9 – Contents in 4-colour
About the Authors | |
Preface | |
Acknowledgments | |
Brief Contents | |
Contents | |
Chapter 1 Introduction to Management | |
Chapter 2 Planning | |
Chapter 3 Organizing | |
Chapter 4 Leading | |
Chapter 5 Controlling | |
Chapter 6 Fundamentals of Strategic Management | |
Index |
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